Featured Projects
SEO-Driven Thought Leadership Article | Keyword Strategy & Content Development
Conducted keyword research using SEMrush to identify low-competition, opportunity-driven search terms related to early career decision-making. Developed and published a LinkedIn article optimized around selected keywords to improve discoverability and align with search intent. This project demonstrates strategic SEO research, content positioning, and long-form thought leadership writing.
Integrated Email Marketing Campaign for Denver Waldorf School| Strategy, Automation & Performance Insights
Developed and executed a multi-touch B2B email marketing campaign using Mailchimp, incorporating audience segmentation, automated workflows, and A/B testing to optimize engagement. Analyzed performance metrics and translated insights into data-driven recommendations, presenting findings to marketing leadership to support strategic implementation and long-term campaign refinement.
Integrated Sales & Event Strategy Case Study | Soona Corporate Retreat Proposal
Led the development of a comprehensive event sales proposal positioning Park Shores Las Vegas as the ideal host for Soona’s strategic offsite. The project included market positioning, experiential design, detailed agenda planning, hospitality strategy, and a full pricing breakdown exceeding $120K in projected revenue.
Through three simulated client meetings, I defended strategic decisions, refined the proposal based on stakeholder feedback, and demonstrated adaptability under pressure. This project highlights sales strategy, experiential marketing, financial modeling, and executive-level presentation skills.